Axel’s and Sophie’s quirky guide to running a small business

Here’s our list of things we have learnt over the last 10 years of running a small start-up and a guide to the way we do business. It’s all rather homespun and certainly will never find its way into books on how to run a successful business nor in any business school. After all, we are still a tiny business, even though we have been around longer than Facebook and Youtube. While these things might not make you rich, they help us sleep easily at night with a clear conscience and make us happy.

• Never wear a tie or suit
• Like your colleagues
• Avoid meetings
• Living is more important than making money
• Take time out to watch your kids and friends playing sport and music and acting
• Smile, laugh and cry
• Sing, however badly – and we’re really bad
• Never grow up
• Work hard – roll your sleeves up and get stuck in
• Be patient, act swiftly
• Don’t get hung up on sales or profits
• But keep a tight focus on cash-flow and balance sheets
• Don’t do budgets, except if the bank asks for one!
• Always pay your bills
• Avoid customers who are too posh to pay – this is an attitude of mind as opposed to a statement on anything else
• Never become that business or person that talks aggressively about “killing the competition”, just be different to them and do your own thing
• Never become that business or person that lies to get a call taken or to get money off
• Be compassionate – we’re all real people, with real lives
• Be honest to yourself, your colleagues, your customers, your suppliers and everyone else we’ve forgotten
• Reinvent the wheel – it can always be done better
• Break the rules
• Make mistakes
• Admit to your mistakes, understand them, then try not to do it again
• Spend your money wisely
• Spend your money morally and compassionately, doing good things that help make the world a better place
• If you’re not comfortable with it, don’t do it
• Don’t be bullied by customers and suppliers
• Best practice is just average practice with a positive spin
• Don’t trust suppliers who drive flash or expensive cars
• Don’t waste company money on flash cars
• Make teas and coffees for everyone
• Eat breakfast, lunch and tea
• Eat cake, biscuits and pies
• Listen to what everyone has to say – everyone knows more about stuff than you do
• Ask questions, however stupid
• Be fair
• What is fairness? Sharing risk and reward equitably
• Treat people how you would like to be treated
• Try and only deal with people you like
• The customer is not always right
• Never do favours for people you don’t really know, because they are never reciprocated, but bend over backwards for your friends and favourite people
• Shit really does happen
• Everything seems better after a cup of tea and cake, or a bath and a sleep
• Keep on dreaming



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2 Responses to “Axel’s and Sophie’s quirky guide to running a small business”

  1. Jane says:

    Hello
    I’ve just stumbled upon your blog, via a Google search for food for narrow boats. Not so random as we’re about to book a narrow boat for a trip in April.
    I just wanted to say how much I like your list for doing business. I qualified as a Chartered Accountant in 1996 and changed direction by doing an MSc in Environmental Change & Management in 2002-3. Since then, I’ve done work that fits with my values and my change of direction. I’ve never written my work philosophy down but it would be pretty much the same as yours! The only change I would make is ‘Treat people how they would like to be treated’ – it’s not always the same as I would like to be treated. I’ve bought Steenberg spices in the past – lovely to read the story behind the business. Keep up the good work! Jane

  2. Jane says:

    PS No need to post the comment. I just wanted to share it with you.

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